Top 5 Social Apps on Android in Bulgaria Q4 2023

In Q4 2023, the top 5 social apps on the Android platform in Bulgaria showcased diverse trends in weekly downloads, revenue, and active users. Here's a detailed look at their performance:

TikTok experienced notable growth in weekly revenue, peaking at around $36.8K in the final week of December. Downloads fluctuated throughout the quarter, ending with a strong 19.1K in the last week. Active users saw a slight increase early on, peaking at approximately 969.7K in late November before stabilizing around 932K by the end of December.

Facebook maintained consistent weekly revenue, reaching a high of about $622 in early November. Downloads showed a significant boost towards the end of the quarter, peaking at nearly 11.9K in the last week of December. Active users remained relatively stable, with a slight increase to approximately 2.96M in mid-December.

Instagram saw steady weekly revenue, peaking at around $510 in early November. Downloads exhibited an upward trend, culminating in approximately 10.8K in the final week of December. Active users remained relatively stable, hovering around 910K to 925K throughout the quarter.

Facebook Lite focused on maintaining a steady download rate, with a peak of about 8.4K in the last week of December. Active users showed a gradual increase, reaching approximately 160.4K in mid-December before settling at around 152.4K by the end of the quarter.

Threads demonstrated significant growth in downloads from mid-December onwards, peaking at nearly 28K in the final week. Active users saw a substantial increase, starting from around 1.4K in late September and skyrocketing to approximately 43.7K by the end of December.

For more detailed insights and data, visit Sensor Tower.